Multi-Unit Market Development

Own a Market. Not Just a Restaurant.

42 locations with 12 in development. ~$2M AUV. Closed by 3pm. The team that built Moe's Southwest Grill is doing it again — and the market map is filling fast. Growth-phase upside without early-stage risk.

Hear from our franchisees
30+
Years of Proven Success
42
Locations
~$2M
Avg. Unit Volume
345
Locations Built at Moe's
2 DPs
Breakfast & Lunch Only
Now
Select Prime Markets Open
As Featured In
Franchise Times Entrepreneur QSR Magazine Nation's Restaurant News FSR Magazine
The Opportunity
You Know What the 40-to-150 Phase Means

If you've built a multi-unit portfolio before, you already know — the real wealth in franchising isn't made at unit 500. It's made when you get in during the growth phase, lock down a market, and build before the map fills up.

Flying Biscuit Café is in that phase right now. With 42 locations, 12 in development, three decades of brand equity, and an aggressive expansion strategy across the Southeast and into the Midwest, the window is open for operators and investors who move decisively.

This is not a startup. It's not a trend. It's not someone's first attempt. It's a 30-year brand with ~$2M AUV, a leadership team that already built Moe's Southwest Grill into a 345-unit, 36-state system, and a breakfast market that's growing 5% year over year — and your market is still on the board.

Franchisees Come Back for Seconds

11 of our 22 franchisees have already opened a second location — not because we pitched them, but because their first location made it obvious. Half the system has voted with their own capital.

Growth Phase Window

The 42-to-150 location phase is where generational franchise wealth is created. Once the market map fills, the opportunity shifts from builder to buyer — at a premium.

Proven Leadership

The team behind this expansion built Moe's Southwest Grill from a single location into a 345-unit, 36-state system. They've navigated this exact growth phase before.

The Model
A Simpler, Stronger Restaurant Model

Built for predictability, optimized for scale, and designed to avoid every operational headache you've experienced in full-service concepts.

~$2M Average Unit Volume

Consistent, underwritable performance across the system. The kind of top-line revenue that makes multi-unit economics work at scale.

Breakfast & Lunch Daypart Only

No late nights. No 2am closing shifts. A streamlined beverage program built for the daypart — brunch cocktails, specialty coffee drinks, and a growing espresso menu driving higher check averages without full-bar complexity. Your units are open, profitable, and closed by mid-afternoon.

Streamlined Menu, Contained Complexity

Lower SKU count means tighter food costs, faster ticket times, and a labor model that's easier to staff and manage than any full-service dinner concept.

National Vendor Agreements

A centralized purchasing program leveraging 42 locations of buying power. You're not negotiating with suppliers solo — you're buying through a system optimized over three decades.

Marketing to Drive Sales, Not Vanity

National Marketing Fund dollars aim to increase guest retention, lift ticket averages, and create new fans. No ego campaigns, no awareness-for-the-sake-of-awareness — just programs that put traffic through your door.

Competitive Edge
Why Flying Biscuit — and Not the Other Concepts on Your List

You're evaluating breakfast franchise opportunities. We know we're not the only brand on your radar. Here's what separates us.

01

30 Years of Brand Equity That Money Can't Replicate

Most breakfast franchises are less than a decade old. Flying Biscuit has been building a loyal, emotionally connected guest base since 1993. That translates to lower customer acquisition costs, stronger grand opening performance, and a brand that doesn't need to explain itself to the consumer.

02

A Leadership Team That's Already Built a National Brand

This is not a first-time franchisor learning on your dime. Flying Biscuit's growth is led by the team behind Moe's Southwest Grill — a brand they built from a single unit into a 345-location, 36-state system.

03

A True Breakfast-and-Lunch Model Without Daypart Creep

Some competitors have started expanding into dinner, adding full-bar operations, and extending hours — drifting toward the operational complexity you're trying to avoid. Flying Biscuit takes the opposite approach: a focused brunch cocktail program, a growing specialty espresso menu with premium drinks like the Pistachio Latte, and none of the late-night inventory management of a full liquor operation. Higher check averages, contained complexity.

Pistachio Latte
04

Cult-Level Brand Affection

This isn't a generic breakfast chain. Flying Biscuit has the kind of passionate, organic consumer following that drives repeat visits, word-of-mouth marketing, and a built-in grand opening buzz when you enter a new market.

The Brand
30 Years of Brand Equity. A Team That's Scaled Before.

Flying Biscuit Café was born in Atlanta's Candler Park neighborhood in 1993 and has built a loyal, almost cult-like following across the Southeast. The brand carries the kind of organic consumer affection that marketing dollars can't manufacture.

But what makes this a franchise opportunity — not just a beloved restaurant — is the team behind the growth. 30 years refining the menu, the operations, and the unit economics. 5 corporate-owned locations, so we're not managing your business from a boardroom — we're in the trenches with you. When food costs spike or labor gets tight, we feel it the same morning you do.

The original Flying Biscuit Café in Candler Park, Atlanta, 1993
The original Flying Biscuit Café — Candler Park, Atlanta, 1993
1993
Founded
42
Locations
345
Built at Moe's
~$2M
Average Unit Volume
Available Markets
Four Markets. Open Right Now.

We're prioritizing four markets where the brand is positioned to win fastest. These are the territories we're actively awarding to multi-unit operators this year.

Texas
The largest open opportunity in the system. Major metros, high disposable income, and breakfast culture already proven by the brands that came before us.
Houston · Dallas · Fort Worth · Austin · San Antonio
Multi-Unit Development Available
Florida
Our brand DNA travels well here. Year-round patio weather, dense brunch culture, and a guest base that already drives across town for breakfast.
Tampa · Orlando · Jacksonville · Miami · St. Petersburg
Multi-Unit Development Available
Ohio
A major Midwest entry point with proven brunch demand in metros like Columbus and Cincinnati. Strong daypart culture, lower real estate costs than coastal markets, and dense suburban trade areas built for multi-unit development.
Columbus · Cleveland · Cincinnati · Toledo · Akron · Dayton
Multi-Unit Development Available
Kentucky
True white space adjacent to our existing Southeast footprint. Louisville and Lexington offer a clean first-mover opportunity in a region where premium breakfast remains underserved.
Louisville · Lexington · Bowling Green · Owensboro · Covington
Multi-Unit Development Available

Targeting a market outside these four? We may have additional opportunities in development. Reach out to discuss your target.

Check Market Availability
The Investment
The Numbers at a Glance

We know you're running the math before you ever pick up the phone.

Total Investment Per Unit
$766,750 – $1,171,350*
Complete investment details in our FDD
Franchise Fee
$50,000
Reduced fees for multi-unit commitments
Liquid Capital Requirement
$200,000+
Minimum liquid assets
Multi-Unit Agreements
3–10+ Units
Depending on market size and commitment

*These figures are for planning purposes. Complete investment details, including all assumptions and ranges, are provided in our Franchise Disclosure Document. For multi-unit area development commitments, we structure deals with scaled franchise fees and development timelines tailored to your market and build-out capacity.

Partnership Structure
We're Looking for Partners, Not Passive Franchisees

Our franchise development team operates more like a deal desk than a sales floor. We structure agreements to match the scale and sophistication of our partners.

Multi-Unit Area Development

Commit to 5–10+ units across a defined market with a negotiated build-out schedule, reduced per-unit fees at scale, and exclusive market protection.

Flexible Ownership Structures

We work with LLCs, holding companies, family offices, and PE-backed operating groups. If you install a qualified operating partner, we'll have a real conversation about semi-absentee and absentee models.

Strategic Market Partnerships

If you know your metro better than anyone — the real estate, the labor pool, the landlords — we want that expertise at the table. We bring the brand, the systems, and the menu. You bring the market knowledge and the speed.

Leadership
The Team Behind the Growth

A franchise leadership team with a proven track record of scaling restaurant brands from a single location to national platforms.

Martin Sprock

Martin Sprock

Partner, Founder

Founded Moe's Southwest Grill and scaled it to 345 locations across 36 states. Now applying the same playbook to Flying Biscuit Café's next phase of growth.

Daryl Dollinger

Daryl Dollinger

Partner, President

Helped scale Moe's Southwest Grill alongside Martin into a 345-unit, 36-state system. Now leads Flying Biscuit's brand strategy and franchise growth with a hands-on approach partners experience directly.

Andrew Scherzer

Andrew Scherzer

Partner, Franchise Development

Your first point of contact. Andrew approaches franchise development as deal-making, not sales — speaking the language of unit economics, market strategy, and portfolio-level thinking.

Sohail Khizer

Sohail Khizer

Partner, Operations

Oversees the operational infrastructure that supports franchisees from pre-opening through stabilization. Built to scale whether you're opening your first location or your tenth.

Franchisee Stories
Hear It Directly from Our Partners

We could tell you the model works. They'll show you.

Tahir Rafiq

3-Unit Operator · Research Triangle, NC
"Three locations and opening our fourth. The support has been there every step."

Mandy Rubenstein

4-Unit Operator · Atlanta, GA
"No matter how large we grow, it still feels like your local breakfast restaurant."

Joseph Hsiao

2-Unit Operator · Atlanta, GA
"The royalties and marketing fees are very reasonable compared to other franchises."

Ariel Esteves

2-Unit Operator · Macon & Columbus, GA
"They give you the tools to be successful. The training is phenomenal."

Nick Panici

Franchisee · Mobile, AL
"We get everything we need. There's not much more we could ask for."

Larry Bell

New Franchisee · Johnson City, TN
"I've had several businesses in the past. I just really like the concept and the team."
Infrastructure
The Systems Behind Every Unit

Sophisticated operators don't need hand-holding. But they need to know the franchisor won't become a bottleneck when you're building out multiple units on a compressed timeline.

Pre-Opening Support

Dedicated support from site selection through construction, permitting, and pre-opening marketing. 42 openings have refined this playbook.

Training Program

Comprehensive training for owners, operating partners, and GMs. Structured to get your team operational without requiring you behind the line.

Ongoing Field Support

Dedicated franchise business consultants reviewing P&L performance, coaching improvements, and ensuring brand consistency as you scale.

Technology & Systems

Standardized POS, inventory management, and reporting that gives real-time visibility into unit-level performance across your portfolio.

Marketing Playbook

National brand marketing plus a local store marketing toolkit and built-in grand opening programs to maximize launch performance.

Supply Chain

National vendor agreements and centralized purchasing leveraging 42 locations. Optimized over three decades of operations.

Ideal Partners
Is This the Right Fit?

You've built and scaled businesses before — whether that's a multi-unit franchise portfolio in another brand, a portfolio of local businesses across a single metro, or a restaurant group you've recently exited.

You think in terms of platforms, not single units. You're evaluating Flying Biscuit against the best franchise opportunities in the market and you expect us to show up with data, not just a pitch.

You have the capital to commit meaningfully — typically $1M+ in liquid assets and the appetite for a 3–10 unit initial development agreement.

You don't need to be taught how to run a business. You need a brand that can match your speed, your standards, and your ambition.

The Process
How This Works
1

Initial Call with Andrew

Andrew Scherzer walks you through the opportunity and assesses mutual fit. A real conversation, not a script.

2

Complete Application

We review your financials, target markets, and background. This is how we ensure the partnership is right for both sides.

3

FDD Review via Zoom

Daryl joins Andrew to walk through the Franchise Disclosure Document, answer your questions, and get to know you personally.

4

Discovery Day

Meet the executive team. Visit a high-performing unit. Review POS data. Talk to operators. See the brand in person.

5

Signed Agreement

We move quickly for partners who are ready. Clear timelines, mutual accountability.

Let's Talk

Territories Are Filling. Let's Start the Conversation.

Tell us about your background and target market. Andrew Scherzer, Partner of Franchise Development, will personally review your inquiry and follow up to discuss next steps.

The best franchise investments are made before the map is full. If you're ready to evaluate the opportunity, we're ready to have a serious conversation.

Andrew Scherzer
Andrew Scherzer personally reviews every inquiry. Qualified candidates hear from him directly.
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